Dr. Behr GmbH
Königswinterer Str. 37a
Herrn Martin Landré
Phone: +49 (0) 228 976 396 0
Fax: +49 (0) 228 976 396 12
Entry in the Trade register
Registry court: District court Bonn
Register number: 17065
Value added tax identification number in accordance with Art. 27 a Value Added Tax Act: DE815079945
Responsible for the content
Herr Martin Landré
Königswinterer Str. 37a
This website uses SSL encryption for reasons of security and to protect transmitted confidential content such as your requests to us as the operator of the web pages.
An encrypted link is indicated by the address line in the browser changing from «http://» to «https://» and by a padlock symbol in your browser line. Data sent to us with activated SSL encryption cannot be read by third parties.
Liability for content
According to Art. 7 para.1 TMG [German Teleservices Act] we, as a service provider, are liable for own contents on these web pages. However, pursuant to Art. 8 to 10 TMG, service providers are not obligated to permanently monitor submitted or stored information or to search for evidences that indicate illegal activities.
Legal obligations to removing information or to blocking the use of information remain unchallenged. In this case, liability is only possible at the time of knowledge about a specific violation of law. Illegal contents will be removed immediately at the time we get knowledge of them.
Liability for links
Our web pages contain links to external third-party web pages with content we cannot influence. We also therefore cannot provide warranties for such external content. The provider or operator of the linked web pages will always be responsible for the content of such pages. The linked pages had been checked for possible violation at the time of linking. No illegal content was detected at the time of linking.
A permanent monitoring of the contents of linked websites cannot be imposed without reasonable indications that there has been a violation of law. Illegal links will be removed immediately at the time we get knowledge of them.
The content and compilations on these web pages created by the web page operators are subject to German copyright laws. Reproduction, editing, distribution as well as the use of any kind outside the scope of the copyright law require a written permission of the author or originator. Downloads and copies of these websites are permitted for private use only. The commercial use of our contents without permission of the originator is prohibited.
Dr. Behr GmbH
Königswinterer Str. 37a
Managing Director: Martin Landré
Types of data processed:
– Inventory data (e.g. names, addresses)
– Contact data (e.g. e-mail addresses, phone numbers)
– Content data (e.g. text input, photographs, videos)
– Usage data (e.g. websites visited, interest in content, access times)
– Meta/communication data (e.g. device information, IP addresses)
Categories of data subjects
Visitors and users of the online offer (hereinafter jointly referred to as “users”).
Purpose of the processing
– providing the online offer, its functions and contents
– responding to contact requests and communicating with users
– security measures
– reach measurement/marketing
“Personal data” refers to all information relating to an identified or identifiable natural person (hereinafter “data subject”); a natural person is regarded as identifiable, if he/she can be directly or indirectly identified, especially by means of association with an identifier such as a name, with an identification number, with location data, with an online ID (e.g. cookies) or with one or several special features reflecting the physical, physiological, genetic, psychic, economic, cultural or social identity of that natural person.
“Processing” means any operation carried out with or without the aid of automated procedures or any such series of operations in connection with personal data. The term is broad and covers virtually every aspect of dealing with data.
“Pseudonymisation” means the processing of personal data in such a way that the personal data can no longer be attributed to a specific data subject without additional information, provided that this additional information is kept separately and is subject to technical and organisational measures ensuring that the personal data are not attributed to an identified or an identifiable natural person.
“Profiling” means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects concerning that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or movements.
“Data controller” refers to the natural or legal person, public authority, agency or any other body which alone or jointly with others determines the purposes and means of the processing of personal data.
A “processor” is a natural or legal person, public authority, agency or other body that processes personal data on behalf of the data controller.
Applicable legal bases
In accordance with Art. 32 GDPR, we take appropriate technical and organisational measures to ensure a level of protection appropriate to the risk, taking into account current technology, implementation costs, the nature, scope, context and purposes of processing and the varying likelihood and severity of the risk to the rights and freedoms of natural persons.
The measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling physical access to the data, as well as the access, input, transmission, security of availability and its separation. Furthermore, we have established procedures that guarantee the exercise of data subjects’ rights, deletion of data and reaction to data risks. In addition, we take the protection of personal data into account as early as the development or selection of hardware, software and procedures, in accordance with the principle of data protection through technology design and data protection-friendly defaults (Art. 25 GDPR).
Cooperation with processors and third parties
If we disclose data to other persons and companies (processors or third parties) within the scope of our processing, transmit the data to them or otherwise grant them access to the data, this shall only take place based on legal permission (e.g. if a transmission of the data to third parties, such as payment service providers, in accordance with Art. 6 (1) (b) GDPR is required for contract fulfilment), you have consented, a legal obligation provides for this or based on our legitimate interests (e.g. when using agents, web hosts, etc.).
If we commission third parties with the processing of data based on a so-called “order processing contract”, this is done based on Art. 28 GDPR.
Transfers to third countries
If we process data in a third country (i.e. outside the European Union (EU) or the European Economic Area (EEA)) or if this occurs in the context of the use of third-party services or disclosure or transfer of data to third parties, this only takes place if it occurs for the fulfilment of our (pre)contractual obligations, based on your consent, based on a legal obligation or based on our legitimate interests. Subject to legal or contractual permissions, we only process the data in a third country or have the data processed in a third country if the particular requirements of Art. 44 ff. GDPR are met. This means, for example, processing is carried out based on special guarantees, such as the officially recognised determination of a data protection level corresponding to the EU (e.g. for the USA by the “Privacy Shield”) or compliance with officially recognised special contractual obligations (called “standard contractual clauses”).
Rights of data subjects
You have the right to request confirmation as to whether the data concerned are being processed and to request information about these data as well as further information and a copy of the data in accordance with Art. 15 GDPR.
According to Art. 16 GDPR, you have the right to request the completion of data concerning you or the correction of inaccurate data concerning you.
In accordance with Art. 17 GDPR, you have the right to demand that relevant data be deleted immediately or, alternatively, to demand a restriction on the processing of the data in accordance with Art. 18 GDPR.
You have the right to request that the data concerning you that you have provided to us be received in accordance with Art. 20 GDPR and to request their transmission to other persons responsible.
Furthermore, according to Art. 77 GDPR you have the further right to lodge a complaint with the competent supervisory authority.
Right to revocation
You have the right to revoke your consent according Art 7 (3) GDPR with effect for the future.
Right of objection
You can object to the future processing of the data concerning you in accordance with Art. 21 GDPR at any time. The objection may be lodged in particular against processing for direct marketing purposes.
Cookies and right of objection in case of direct advertising
Cookies are small files that are stored on the user’s computer. Different data can be stored within the cookies. A cookie is primarily used to store information about a user (or the device on which the cookie is stored) during or after his/her visit to an online offer. Temporary cookies, “session cookies” or “transient cookies”, are cookies that are deleted after a user leaves an online offer and closes his/her browser. For example, the content of a shopping cart in an online shop or a login status can be stored in a cookie of this type. Cookies are referred to as “permanent” or “persistent” if they remain saved even after the browser is closed. For example, the login status can be saved if users visit the website after several days. Likewise, the interests of users may be stored in a cookie of this type and be used for reach measurement or marketing purposes. “Third-party cookies” are cookies that are offered by providers other than the data controller who operates the online offer (otherwise, if the only cookies are run by the data controller, they are referred to as “first-party cookies”).
Deletion of data
In particular, pursuant to legal requirements in Germany, storage lasts for 10 years in accordance with Art. 147 (4) AO (German Fiscal Code), Art. 257 (1) (1) and (4) and Art. 257 (4) HGB (German Commercial Code) (books, records, management reports, accounting records, trading books, documents relevant for taxation, etc.) and 6 years in accordance with Art. 257 (1) (2) and Art. 3 (4) HGB (commercial letters).
In particular, pursuant to legal requirements in Austria, storage lasts for 7 years in accordance with Art. 132 (1) BAO (Federal Fiscal Code) (accounting documents, receipts/invoices, accounts, receipts, business papers, statement of income and expenditure, etc.), for 22 years in connection with properties and for 10 years for documents in connection with electronically provided services, telecommunications, radio and television services provided to non-entrepreneurs in EU Member States and for which the Mini-One-Stop-Shop (MOSS) is used.
Additionally, we process
– contract data (e.g. subject matter of the contract, duration, customer category)
– payment data (e.g. bank details, payment history)
from our customers, prospects and business partners for the purpose of providing contractual services, service and customer care, marketing, advertising and market research.
We process the data of our contractual partners and interested parties as well as other principals, customers, clients, patrons or contractual partners (uniformly referred to as “contractual partners”) in accordance with Art. 6 (1) (b) GDPR to provide our contractual or pre-contractual services to them. The data processed here, the type, scope and purpose and the necessity of its processing, are determined by the underlying contractual relationship.
The data processed includes the master data of our contractual partners (e.g. names and addresses), contact data (e.g. email addresses and telephone numbers) as well as contract data (e.g. services used, contract contents, contractual communication, names of contact persons) and payment data (e.g. bank details, payment history).
We do not process special categories of personal data unless they are part of commissioned or contractual processing.
We process data which is necessary to justify and fulfil the contractual services and point out the necessity of its disclosure, unless this is evident for the contractual partners. It is only disclosed to external persons or companies if it is required within the framework of a contract. When processing the data provided to us within the framework of an order, we act in accordance with the instructions of the client as well as with the legal requirements.
When our online services are used, we may store the IP address and the time of the user action in question. The data is stored based on our legitimate interests as well as the user’s interests regarding protection against misuse and other unauthorised use. In principle, this data is not passed on to third parties unless it is necessary for the pursuit of our claims according to Art. 6 (1) (f) GDPR there is a legal obligation to do so in accordance with the GDPR pursuant to Art. 6 (1) (c) GDPR.
The data will be deleted if the data is no longer required for the fulfilment of contractual or statutory duties of care or for the handling of any warranty or comparable obligations, whereby the necessity of storing the data is checked every three years; in all other respects, the statutory storage obligations apply.
Administration, financial accounting, office organisation, contact management
We process data within the framework of administrative tasks as well as the organisation of our company, financial accounting and compliance with legal obligations, e.g. archiving. In this regard, we process the same data that we process in the course of providing our contractual services. The bases of processing are Art. 6 (1) (c) GDPR, Art. 6 (1) (f) GDPR. Customers, prospective customers, business partners and website visitors are affected by the processing. The purpose of and our interest in the processing lies in administration, financial accounting, office organisation, archiving of data, namely, tasks which serve the maintenance of our business activities, performance of our tasks and provision of our services. The deletion of data with regard to contractual services and contractual communication corresponds to the tasks specified in these processing activities.
In this regard, we disclose or transmit data to tax authorities, consultants, such as tax consultants or auditors, as well as other fee offices and payment service providers.
Furthermore, we store information regarding suppliers, event organisers and other business partners based on our business interests, e.g. for the purpose of making contact at a later date. In principle, we store this data, which is mainly company-related, permanently.
Business analyses and market research
In order to operate our business economically, to be able to recognise market tendencies, wishes of the contracting parties and users, we analyse the data available to us to business transactions, contracts, inquiries, etc. We process inventory data, communication data, contract data, payment data, usage data, metadata based on Art. 6 (1) (f) GDPR, whereby the persons concerned include contractual partners, interested parties, customers, visitors and users of our online offer.
The analyses are carried out for the purpose of business evaluations, marketing and market research. We can include the profiles of registered users with information, e.g. on the services they have used. The analyses serve to increase user-friendliness, optimisation of our offerings and economic efficiency. The analyses serve us alone and are not disclosed externally, unless they are anonymous analyses with summarised values.
If these analyses or profiles are personal, they will be deleted or made anonymous upon user termination, otherwise after two years from the conclusion of the contract. For the rest, macroeconomic analyses and general trend determinations are prepared anonymously wherever possible.
When contacting us (e.g. by contact form, e-mail, telephone or via social media), the user’s details are processed for the processing of the contact enquiry and its handling according to Art. 6 (1) (b) (in the context of contractual/pre-contractual relationships), Art. 6 (1) (f) (other requests) GDPR. User information can be stored in a Customer Relationship Management System (“CRM system”) or comparable enquiry organisation system.
We delete the enquiries if they are no longer necessary. We review this necessity every two years; the statutory archiving obligations also apply.
The following is to inform you about our newsletter, its content and procedures regarding registration, distribution and statistical evaluation, as well as your right to appeal. By subscribing to our newsletter, you agree to receipt and the described procedures.
Content of the newsletter: We send newsletters, e-mails and other electronic notifications containing advertising information (hereinafter referred to as “newsletters”) only with the express consent of recipients or with statutory permission. If registration for the newsletter involves a concrete description of its content, then this description is the basis on which the user agrees to receive newsletters. Apart from that, our newsletters contain information about our services and us.
Double opt-in and logging: Subscription to our newsletter takes place using a process known as double opt-in. This means that upon registration, you will receive an e-mail requesting confirmation of the subscription. The confirmation is required to ensure that no one else can subscribe using your e-mail address. A record of subscriptions to the newsletter is kept to fulfil the legal requirements for recording the subscription process. The record contains the time of subscription and confirmation as well as the relevant IP address. Any changes to the data registered with the shipping service provider sending the newsletter will also be recorded.
Registration data: To subscribe to the newsletter, simply enter your e-mail address. Optionally, we ask you to enter a name for the newsletter, so that we can address you personally.
The newsletters are dispatched, and their performance is measured based on the recipients’ consent in accordance with Art. 6 Para 1(a), Art. 7 GDPR in conjunction with Art. 7 (2) (3) UWG (Act against Unfair Competition) or, if consent is not required, based on our legitimate interests in direct marketing pursuant to Art. 6 (1) (f) GDPR in conjunction with Art. 7 (3) UWG.
The registration procedure is recorded based on our legitimate interests in accordance with Art. 6 (1) (f) GDPR. Our interest is based on the use of a user-friendly and secure newsletter system that serves our business interests as well as users’ expectations and also allows us to prove consent.
Cancellation/revocation: You can cancel your subscription to our newsletter at any time, i.e. revoke your consent. You will find an unsubscribe link at the end of each newsletter. We may store the e-mail addresses that have been unsubscribed for up to three years based on our legitimate interests before we delete them in order to be able to prove a previously given consent. The processing of these data is limited to the purpose of a possible defence against claims. An individual request for deletion can be expressed at any time, provided that, at the same time, the existence of prior consent is confirmed.
Newsletter – shipping service provider
The shipping service provider may use the data of the recipients in pseudonymous form, i.e. without assignment to a user, to optimise or improve their own services, e.g. for the technical optimisation of shipping and the presentation of newsletters or for statistical purposes. However, the service does not use the recipient data of our newsletter to approach recipients directly nor do they pass the information on to third parties.
Newsletter – performance measurement
The newsletters contain a so-called “web beacon”, i.e. a pixel-sized file that is retrieved from the server when opening the newsletter from our server or that of our shipping service provider. During the download, technical information such as your browser and operating system, as well as your IP address and the time of the download, is collected.
This information is used for technical improvement of the service, as technical data or target group data can be analysed according to their reading behaviour, their download locations (identifiable through IP addresses), or download times. Statistical data collection also includes an analysis of when the newsletters are opened and which links are clicked on. Although this information technically allows the tracking of individual newsletter recipients, neither we nor the shipping provider (if involved) are interested in watching the behaviour of individual users. Data analysis is used to recognise patterns in the reading behaviour of users and to adapt contents accordingly or send different content according to the interests of our users.
A separate revocation of the performance measurement is unfortunately not possible, in this case the entire newsletter subscription must be cancelled.
Hosting and e-mail delivery
The hosting services we use serve to provide the following services: infrastructure and platform services, computing capacity, storage space and database services, e-mail delivery, security services and technical maintenance services that we use for the purpose of operating this online offer.
In doing so, we or our hosting provider process inventory data, contact data, content data, contract data, usage data, meta data and communication data of customers, potential customers and visitors to this online offer based on our legitimate interests in an efficient and secure provision of this online offer according to Art. 6 (1) (f) GDPR in conjunction with Art. 28 GDPR (fulfilment of order processing agreement).
Collection of access data and log files
We or our hosting provider collect data based on our legitimate interests within the meaning of Art. 6 (1) (f) GDPR regarding each access to the server on which this service is located (known as server log files). Access data includes the name of the requested website, file, date and time of access, amount of data transferred, report whether the site was successfully retrieved, browser type and version, the user’s operating system, the referrer URL (the site visited before coming to our site), the user’s IP address, and the requesting internet service provider.
Log file information is stored for a maximum of seven days for security reasons (e.g. to investigate misuse or fraud) and then deleted. Data, the further storage of which is required for evidence purposes, is excluded from deletion until the relevant incident has been ultimately clarified.
Google is certified under the Privacy Shield agreement, thereby offering a guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).
On our behalf, Google will use this information to evaluate the use of our online offer by the user, to compile reports on the activities within this online offer and to provide us with other services related to the use of this online offer and the internet. Pseudonymous usage profiles of users may be created from the processed data.
We use Google Analytics with activated IP anonymisation only. This means that the IP address of the user is shortened by Google within the member states of the European Union or in other countries that are party to the Agreement on the European Economic Area. Only in exceptional cases the complete IP address will be transmitted to a server in the USA and shortened there.
Users’ personal data will be deleted or made anonymous after 14 months.
Google AdWords and conversion measurement
Based on our legitimate interests (i.e. interest in the analysis, optimisation, and economical operation of our online offer within the meaning of Art. 6 (1) (f) GDPR), we use the services of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, («Google»).
Google is certified under the Privacy Shield agreement, thereby offering a guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).
We use the online marketing process Google “Adwords” to place ads on the Google Advertising Network (e.g. in search results, videos, on websites, etc.) to show them to users who have a suspected interest in the ads. This allows us to display ads for and within our online offer more specifically in order to only present ads that potentially correspond to the users interests. For example, if a user sees ads for products he has been interested in on other websites, this is referred to as “re-marketing”. For these purposes, when our and other websites on which the Google advertising network is active are accessed, Google directly executes a code from Google and (re-)marketing tags (invisible graphics or code, also known as “web beacons”) are integrated into the website. These store a unique cookie, i.e. a small fil, on the user’s device. Comparable technology may also be used instead of cookies. This file keeps a record of which websites the user visited, which contents he is interested in and which offers he has clicked on, as well as technical information about the browser and operating system, referring websites, visiting time and further information about the use of the online offer.
We also receive an individual “conversion cookie”. The information collected with the help of cookies is used by Google to generate conversion statistics for us. However, we only see the total number of anonymous users who clicked on our ad and were redirected to a page with a conversion tracking tag. We do not obtain any information that can be used to identify users personally.
User data is processed pseudonymously within the Google advertising network. This means that Google does not store and process the names or email addresses of users, for example, but processes the relevant data cookie-related within pseudonymous user profiles. This means that, from Google’s point of view, the ads are not managed and displayed for a specifically identified person, but for the cookie holder, regardless of who this cookie holder is. This does not apply if a user has expressly permitted Google to process the data without this pseudonymisation. The information collected about users is transmitted to Google and stored on Google’s servers in the USA.
Integration of third-party services and contents
Within the framework of our online offer, based on our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offer within the meaning of Art. 6 (1) (f) GDPR) to include content or service offerings of third parties so that we can incorporate their content and services, such as videos or fonts (hereinafter uniformly referred to as “content”).
This always presupposes that the third-party providers of this content can see the IP address of users, since without the IP address they would not be able to send the content to the users’ browsers. The IP address is therefore necessary to display this content. We strive to only use content whose respective provider uses the IP address solely for the delivery of content. Third-party providers may also use “pixel tags” (invisible graphics, also known as “web beacons”) for statistical or marketing purposes. “Pixel tags” can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user’s device and may include technical information about the browser and operating system, referring websites, visiting time and other information about the use of our online offer. It may also be linked to such information from other sources.
We use the reCAPTCHA function offered by the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, U.S. This function is primarily used to distinguish entries by real persons or by machines and automated processing. As part of this service, the IP address and, if applicable, additional data required by Google for the reCAPTCHA service are sent to Google. The service is in accordance with Art. 6 (1) (f) GDPR based on our legitimate interest in establishing individual responsibility on the internet and preventing misuse and spam. The data may be processed in the U.S.
We integrate the fonts (“Google Fonts”) of the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
We integrate maps from the service “Google Maps” by the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. The processed data may include, in particular, IP addresses and location data of the users, which, however, are not collected without their consent (as a rule within the framework of the settings of their mobile devices). The data may be processed in the USA.
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